The Market

Paul Flum International believes that understanding what retailers and brand managers need from display equipment is key to maintaining its position in the market.

Ease of placement and assembly is vital if displays are to be readily accepted in the busy store environment, so PFI concentrates on ensuring that its products can be unpacked and used within minutes.  Tools are not required to install any of the products.

Dealing with the top names in the FMCG sector has meant a strong focus on quality has been necessary to maintain a healthy business.  The company understands that brand owners have to be confident that their displays look good and do their job throughout their presence in-store.

The Products

The ‘Showoff’ range of display racks are manufactured from injection moulded high impact styrene, making them tough enough to withstand the knocks of the retail environment.  ‘Glass clear’ PET poles ensure maximum visibility of the client’s product.  The whole range is tough yet attractive, giving reliability in-store along with a high level of trade experience.

This range of plastic racks is very much the core of Paul Flum’s business.  However, in response to its customers’ evolving requirements, the company now also produces a wide range of complementary products to further enhance in-store activity.

Floor stacking displays for bottles and cans, bulk merchandising devices for end aisle or foyer placements, category management products, and shelf and cooler organisers all have a place in the pursuit of extra sales and market share.

Paul Flum display solutions are available for all outlets in the trade, including supermarkets, convenience, off trade and service stations.